Executive Summary

TrueBabe private business corporation is a retail enterprise that seeks to be a one stop shop for all baby accessories, clothing, and skin care products whilst also caring for the expecting mother’s needs. Zimbabwean mothers struggle to get baby accessories and even healthy food supplements like formula milk, not to mention maternity clothing so much that most resort to importing. TrueBabe seeks to be the solution to all needs baby and mother. Mothers also need to feel beautiful even when they are expecting, and more so after birth, hence TrueBabe will also have a cosmetics and jewellery section for women. The name TrueBabe captures the essence of babies and mothers (babes) in modern day lingo.

TrueBabe will offer all products associated with the journey to motherhood. From bridal shower stuff (one stop gift shop- tupperware, lingerie, perfumes, jewellery), to keeping mothers beautiful (cosmetics, hair products, weaves) to catering for pregnant mothers (maternity wear, breastfeeding bras, maternity pads, cotton wool, umbilical cord clips) to catering for the babies when they arrive (baby clothing, dishes, buckets, toys, formula milk, pampers, wipes, baby soap, baby powders, towels, weighing bags, baby bags, feeding bottles etc). TrueBabe will also be the ultimate gift shop for children’s birthday parties. In short, when women think babies and beauty, they will think TrueBabe


TrueBabe is a registered private business corporation owned by Sandra Makura. Sandra is a young woman and a mother hence she has an understanding of what constitutes the needs of women through the journey of motherhood. She is a holder of a Master of Commerce Degree in Strategic Management form Great Zimbabwe University. She also holds a Banking and Finance Honours Degree from Midlands State University. Sandra is a Certified Microfinance Expert from Frankfurt School of Finance and Management in Germany and an experienced development finance practitioner, having served for 7 years in the financial services industry.

She is a well equipped strategist and visionary with a strong will and consistent persistence who excels in any task she sets her mind to. Sandra has a passion for empowering women and children as they are the backbone and future of any nation. Zimbabwean women in general struggle with motherhood for lack of many things and TrueBabe thrives to make it a beautiful experience.